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Many organizations find success in online marketing elusive. Often what worked last year or a couple years ago is repeated with the same expectations. The Web and online marketing is complex and constantly evolving; it is the proverbial moving target. With program results and analytics, we work with our clients to identify the key nuggets of learning from the program. We employ an iterative process of analyzing the results learning from our clients’ customers and the market, applying that experience and feedback to build better programs and results for our clients.